16th December 2022

Why Injecting Your Way to a More "Masculine" Face is Here To Stay in 2023

Last Modified: June 30, 2023

While the ideal aesthetics of male and female beauty are not set in stone, there are certain traits that most people read as feminine or masculine.

For example, there are widely accepted templates for how masculinity should be portrayed - think buff men flaunting muscles at the gym.


Another common 'muscular' trait is chiseled facial features, such as a strong, well-defined jaw. Unlike the latter, you can not train your jaw to look chiseled. Yes, do not fall for that Youtuber, who likes pushing that "facial fitness" rubbish.

It's important to remember that the shape of the jaw in most men is not determined by the facial muscles, but rather by the bone structure. To reshape the jaw, either get surgery or go for a less extreme option: injectables.

In this post, we will discuss why using injectables for facial masculinisation is the way to go. As well as make a case for why these treatments are here to stay.

Injectables and Facial Masculinisation

These treatments are growing in popularity more than surgical procedures, as they offer subtle changes, require little to no recovery time and their effects are temporary.

On top of that facial injectables are often marketed as a way to improve appearance in men without challenging traditional masculinity standards. The leading treatment among injectables is easily dermal fillers.

Injectable fillers are most associated with plumping up the lips and smoothing wrinkles. But as technology - and masculinity - evolves, more men than ever are getting injectables in search of sharper cheekbones and a more defined jawline.

When facial fillers were first used in the 1980s, they offered a fairly crude way to rejuvenate one's appearance. These early injections, made from bovine collagen, did little more than add volume to the face.

But over the past decade or so, the advent of new, more precise technologies have allowed us to not only plump up the face but reshape it entirely. Do you want to strengthen a weak jawline or support a receding chin? We got you covered!

And although cosmetic fillers are still most likely to be associated with lip plumping, they are also finding increasing favour with men who want a more "masculine" face.

What's Behind The Motivation For Men To Get Injectables?

Dermal Filler Injection. Man receives dermal filler chin injections.

In general, most men won't jump head straight and get a cocktail of treatments right away. They probably have been looking in the mirror for a long time, trying not to notice that their eyes look sadder than they should at their age, or the wrinkles on the sides of their mouth, or how deep their jowls are.

More times than not, most start off with one specific concern they need to address. Often they just want to get rid of the tired look in their eyes or look better for photo shoots

And then there is the pandemic, which has had an undeniable impact on all aspects of our lives. One of the effects is the rise in the number of men undergoing non-surgical aesthetic treatments.


Job loss, social isolation, staring at oneself on an unflattering Zoom camera for hours on end - all of these created an environment in which the idea of investing in one's appearance seems to appeal to men more and more.

Even now when things have returned to normal, the trend of men turning to non surgical enhancements is still going strong

For men, the job market is now more competitive than ever. For those looking to re-enter the workforce or progress to the next level, looking your best has become an important factor.

Most working-class men want to look as youthful as possible. Who can blame them?

We are constantly bombarded with images of male celebrities who have a chiselled, perfect jawline. Some even look like they have not aged a day in the last two decades!

The Impact of Social Media

Many providers of nonsurgical cosmetic treatments have turned to social media marketing. Most have thriving Instagram and TikTok channels where they showcase before and after shots and even provide “live” coverage of procedures.

But something has changed compared to a few years ago. In the early days of Instagram, most channels were flooded with images of women.

That’s no longer the case. While non-surgical cosmetic treatments are still primarily marketed to women, there’s a growing demand for these treatments among social media-savvy men.

So don’t be surprised when you come across showcases of men with their new strong jawlines.

And then there are the TikTok and Instagram filters. Not to forget face-tuning apps. Yes, men use them too! Even if not many admit it publicly.

The bottom line with the constant pressure of modern-day societal expectations to always look your very best, more and more men are turning to non-surgical cosmetic treatments.

Men Are Coming Back For More

Now here is the interesting thing. While for many the first trip to a medical cosmetic clinic might have influenced by external factors, subsequent treatments usually are not.

Many men quickly find that they actually like the results of that first injectable treatment! Many will happily continue with follow-up treatments. Some will even go on to opt-in for further male facial reshaping treatments.

And it helps that times have changed and men now feel less judged when undergoing these procedures. Society has largely shed many of these stigmas.

Top Non-Surgical Facial Masculinastion Treatments

Facial contouring with dermal fillers is a very popular procedure for men who want to increase certain proportions of their face. Common procedures that people can get include:

Nose contouring: Non-surgical rhinoplasty is an ideal solution for men who want to perfect the projection of their nose with a better-looking side profile and enhanced appearance to the nose. Non-surgical rhinoplasty cannot decrease the size or shape of the nose, but rather provides a gentle lift and masking of the irregularities on the nose.

Chin augmentation: Male patients with a less-than-ideal chin projection may feel that they do not have a strong lower face. A sagging "turkey neck" around the chin can further exacerbate the appearance of a weak chin projection. Dermal fillers can safely provide an improved shape and projection of the chin.

Do you want to:

  • Explore a range of solutions for ageing chin
  • Learn why does the chin change as we age
  • And learn the common signs of chin ageing?

If that’s so then check out our next article for you here - Say Goodbye to Ageing Chin with These Effective Solutions

Jaw contouring: Improving the appearance of the angles of the jaw is often associated with masculinity. Jaw contouring with dermal fillers can increase projection and enhance the definition of the jaw area. For men who require extensive contouring, filler products can be injected into the jawline angles near the ear, in the lower cheek area and along the entire jawline. .

Lip enhancement: Men with asymmetrical lips can benefit from lip filler injections to increase projection and improve the symmetry between the upper and lower lip. Fuller lips are often associated with youthfulness, so anyone with extremely thin lips may benefit from lip filler injections to increase the volume of their lips.

Take The Next Step

Every face is unique, so an individualised approach is the best option to get the ideal treatments that each person needs.

Non-surgical facial masculinisation procedures modify facial features with respect to proportion, balance, and harmony, and the patient's cosmetic goals in mind.

A consultation with a certified injection specialist is the perfect way to find out which treatments are right for you.

Post Reviewed by: Dr Baldeep Farmah
Medically Reviewed on: 16th December 2022
Dr Baldeep Farmah is the Medical Director and lead Doctor of Dr Aesthetica, a Medical Aesthetic Clinic.

"We want to empower everyone who walks through our clinic doors, to be able to look in the mirror and see a happier, brighter version of themselves."

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